MWC hosted a workshop on Community-based Social Marketing in April 2008 with funding from the Ontario Trillium Foundation. 100 participants took part in the two day workshop given by Doug McKenzie-Mohr.
CBSM Workshop Materials
The Focus Group Kit
This six volume set by Sage Publications is available for loan by contacting MWC at [email protected].
Volume 1: The Focus Group Guidebook
Volume 2: Planning Focus Groups
Volume 3: Developing Questions for Focus Groups
Volume 4: Moderating Focus Groups
Volume 5: Involving Community Members in Focus Groups
Volume 6: Analyzing & Reporting Focus Group Results
The Community-based Social Marketing website from Doug McKenzie-Mohr has numerous resources available. Check it out at https://cbsm.com.