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District Municipality of Muskoka Muskoka Water Web

Community-based Social Marketing


MWC and MHF hosted a workshop on Community-based Social Marketing in April 2008. With funding through the Ontario Trillium Foundation, 100 participants took part in the two day workshop given by Doug McKenzie-Mohr.



Learn More

CBSM Workshop Materials

Introductory Workshop Presentation – Day 1

Advanced Workshop Presentation – Day 2


Additional Resources



The Focus Group Kit – Sage Publications

This six volume set is available for loan by contacting MWC at


Volume 1: The Focus Group Guidebook

Volume 2: Planning Focus Groups

Volume 3: Developing Questions for Focus Groups

Volume 4: Moderating Focus Groups

Volume 5: Involving Community Members in Focus Groups

Volume 6: Analyzing & Reporting Focus Group Results



Fostering Sustainable Behaviour website