Community-based Social Marketing


MWC hosted a workshop on Community-based Social Marketing in April 2008 with funding from the Ontario Trillium Foundation. 100 participants took part in the two day workshop given by Doug McKenzie-Mohr.

The Focus Group Kit

This six volume set by Sage Publications is available for loan by contacting MWC at [email protected].

Volume 1: The Focus Group Guidebook

Volume 2: Planning Focus Groups

Volume 3: Developing Questions for Focus Groups

Volume 4: Moderating Focus Groups

Volume 5: Involving Community Members in Focus Groups

Volume 6: Analyzing & Reporting Focus Group Results

Website Resources

The Community-based Social Marketing website from Doug McKenzie-Mohr has numerous resources available. Check it out at